PureHealth, a leading hospital and health insurance group, has announced a strategic expansion of its insurance arm, Daman, transitioning from a health-focused insurer into a multi-line provider by entering the rapidly growing property and casualty (P&C) insurance segment.
As part of this transformation, Daman will be rebranded under a new legal name: The National Insurance Company – Daman, symbolizing its expanded scope and reinforced position within the UAE’s dynamic insurance market.
This evolution aligns with Daman’s mission to address the diverse protection needs of individuals and businesses across the UAE by offering a broader suite of insurance products. Leveraging its status as the country’s top health insurer, Daman’s entry into P&C insurance supports PureHealth’s vision to become a comprehensive insurance provider delivering holistic coverage at every life stage.
Strategic Expansion Aligns with PureHealth’s Vision
Shaista Asif, Group CEO of PureHealth, emphasized the strategic rationale: “Daman’s evolution reflects PureHealth’s broader strategy to create a fully integrated healthcare and insurance platform that drives enhanced customer service and long-term value creation. Expanding into Property and Casualty insurance diversifies our portfolio, improves risk management across sectors, and reinforces our commitment to the UAE’s economic and social development priorities.”
Khaled Binshaiban Almheiri, Chairman of The National Insurance Company – Daman, added: “For nearly 20 years, Daman has set the standard for health insurance in the UAE. This expansion marks a new chapter, allowing us to offer a wider range of insurance solutions while upholding the trust and customer-centric approach our members rely on. By protecting individuals, businesses, and assets, we contribute to the UAE’s vision for sustainable wellbeing and economic resilience.”
Strong Foundation Supports Growth
Currently, Daman provides health insurance coverage to over three million members through a network of more than 3,000 healthcare providers across the UAE. The company combines AI-powered underwriting, efficient claims processing, and multilingual customer service to ensure a seamless expansion into new insurance sectors without compromising its reputation for excellence.
According to the Central Bank of the UAE, the total number of written insurance policies across all segments rose sharply to 14.6 million in 2023 from 8.4 million in 2022, largely driven by growth in property and liability insurance. The UAE’s P&C insurance market is forecasted to reach nearly $16.8 billion by 2031, highlighting significant growth opportunities.
Daman will maintain its trusted brand as it gradually introduces new P&C insurance products, ensuring uninterrupted service for its existing members.
Recognition and Future Outlook
Daman was recently named the best perceived health insurance brand in the UAE in the 2024 UAE Healthcare report by Brand Finance, underscoring its dedication to excellence and community health.
This strategic expansion reinforces PureHealth’s commitment to advancing longevity science and providing integrated care and insurance solutions—from prevention to protection—through a connected ecosystem.
Related topic:
Saudi Insurance Authority Partners with Bayes for Advanced Insurance Education
Flood Claims Surge Past 6,000 in Mid-North Coast and Hunter Regions
Korean Pet Insurance Comparison Platform Suspended Amid Insurer Withdrawals
