April 16, 2025 — European B2B payment platform Pliant has entered the insurance industry through the acquisition of Austrian InsurTech firm hi.health, the company announced on Wednesday.
While hi.health will continue to operate independently, it will now leverage Pliant’s payment infrastructure to enhance its offering. Hi.health specializes in a digital interface that connects insurance carriers and customers. Its mobile app allows insured individuals to submit healthcare invoices and prescriptions for reimbursement without paying upfront — streamlining a traditionally slow and complex process.
“Hi.health has developed an impressive solution at the intersection of FinTech and insurance,” said Malte Rau, CEO of Pliant. “By embedding a payment option into the submission process, they are revolutionizing reimbursement workflows.”
Sebastian Gruber, CEO and co-founder of hi.health, added that the partnership will help the company scale its mission. “Together, we have the opportunity to transform financial processes in the insurance and healthcare industries — eliminating cumbersome procedures and significantly improving the experience for both users and healthcare providers,” Gruber said.
Pliant, known for its B2B payment services in travel, mobility, and banking, is expanding its reach following a $19 million Series A extension in April 2024, led by PayPal Ventures. That round brought the company’s total Series A funding to over $53 million.
With ambitions to go beyond the European Union, Pliant plans to enter the U.K. market first. The company’s multi-tenant credit card-as-a-service platform allows easy integration for businesses through APIs and embedded user interfaces.
Pliant also offers multicurrency billing in 11 currencies, a key feature for European companies operating across various markets, including non-euro regions like the Nordics.
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