TOKYO — Nearly nine in ten Japanese travellers intend to purchase travel insurance for their 2025 trips, according to the inaugural Allianz Partners Travel Index, underscoring growing demand for financial and personal protection amid rising travel costs and global uncertainty.
The survey, which polled 1,000 Japanese adults, revealed that 88% of those planning to travel abroad are prioritizing insurance as part of their trip preparation. Safety concerns, the potential for trip disruptions, and financial security are the primary motivators driving this trend.
While travel remains out of reach for many—62% of respondents said they do not plan to travel this year, largely due to financial constraints—those who are traveling are doing so with increased caution. Insurance coverage for risks such as medical emergencies, cancellations, and lost luggage is becoming a key consideration in travel planning.
The data also shows that more than half of prospective travellers will obtain insurance via credit card benefits or by purchasing it directly through travel websites. Higher-budget travellers show a distinct preference for the latter, opting for more tailored or premium policies that offer broader coverage.
Generational trends also emerged from the findings. Travellers aged 50 and above displayed heightened awareness of potential travel-related risks, such as theft and accidents. This age group is more inclined to purchase comprehensive insurance policies to ensure greater peace of mind during their trips.
As Japanese travellers continue to navigate a shifting travel landscape, insurance appears to be taking on a more central role, particularly as they seek to balance adventure with financial and personal security.
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