AXA Hong Kong and Macau has announced a strategic partnership with Ant Bank (Hong Kong) and AlipayHK to launch a range of digital insurance products through the Ant Bank Mini App within the AlipayHK platform. This collaboration aims to offer savings, health protection, and wealth accumulation solutions to AlipayHK’s extensive user base, which exceeds 4.2 million.
The partnership combines AXA’s comprehensive insurance portfolio with Ant Bank and AlipayHK’s “E-wallet X Digital Bank” model, providing users with seamless access to embedded insurance services. The primary goal is to simplify the insurance application process while expanding access to essential financial protection and wealth management products.
In the initial phase, AXA will introduce several flagship life and savings products on the platform, including the FortuneXtra Savings Plan, Wealth Ultra Savings Plan, Max Wealth Insurance Plan, and Max Goal Insurance Plan. These offerings will be accessible through Ant Bank’s digital channels on AlipayHK.
Looking ahead, AXA plans to expand the partnership by integrating more insurance categories, aiming to provide a wider array of services tailored to both individual and business needs.
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